The beginning of the adventure
It all started in Montreal, where we worked at design agencies. That's where we met, bonded by a shared passion: fishing. From peaceful outings to weekends dedicated to fishing and eventually fly fishing, our passion grew.
Then, Alexis moved to California in 2021, and Julien visited him in April 2023, drawn by breathtaking landscapes and rivers full of challenges. This journey into the heart of the desert, between the Sierra Nevada mountains, was a revelation. We spent our days fishing and our evenings imagining: what if we created our own gear?
Soon after, a twist of fate: laid off from our respective agencies, we saw an opportunity. With our design experience, we launched a creative studio, and over time, San Rita Wilderness was born. Our vision? Clothing and equipment designed for adventure but also suitable for everyday life. We prioritize durable materials, meticulous cuts, and understated designs with distinctive touches, like our signature palette of orange, blue, and beige.
Eager to understand everything, we learned sewing to better master production. Our goal? To create unique pieces and limited series, crafted by us, in each collection. Concerned about environmental impact, we aim to produce as much as possible with local partners when feasible. Each garment is designed to last, and if a patch were to come off, we commit to sending you a new one.
Today, we are launching San Rita Wilderness with our very first pop-up on Saturday, May 3rd, in Montreal, from 12 PM to 12 AM, followed by an online presence, punctuated by events. citeturn0search1 Our ambition goes beyond fashion: we want to share our passions—fishing, hiking, camping, outdoor cooking—and inspire a community that loves exploration as much as authenticity. The adventure is just beginning. 🌿🎣🔥
