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Behind San Rita Wilderness Co. are two fishing enthusiasts and longtime friends, Julien Sister and Alexis Malin. We both come from the world of design agencies, and we decided to create our own brand to express our creativity and also address our challenges in the field, in nature.

WILDERNESS

SAN RITA

OF

THE ORIGINS

NOTRE MISSION

To offer you exceptional equipment and clothing, as effective in the great outdoors as in the city, designed to be ethical, durable, stylish, and environmentally friendly. And above all, to inspire you to go on an adventure!

Our values

Respect for our mother nature

Whether it's flora or fauna, we do everything we can to preserve its beauty, celebrating the wonders it offers us every day.

Transparency above all

We are committed to being honest about our environmental impact and sharing with you our passions, challenges, and successes.

Combining style and functionality

We firmly believe that design and performance can coexist, and every product we create aims to reflect this balance.

Go on an adventure

We believe in daring. Daring to create. Daring to show yourself. Daring to take risks. Daring to move toward the unknown. And above all, always having fun.

POP-UP & WEBSITE

Official Launch of San Rita Wilderness Co.

On Saturday, May 3rd, join us in Montreal for our very first pop-up! We'll unveil our first collection, share ideas, and celebrate. This is also the moment our website is launched. Join the adventure! ⛰️🍻🔥

COMMUNITY AND NEWS

More exchanges with our community and new products!

We're cooking up some serious goodies! Our second collection focuses on outdoor fishing and cooking. Bonus? In-person events: fly fishing, races, sewing workshops... Stay tuned!

WHAT IS NEXT

Always more new adventures.

We push the boundaries! Always striving for perfection, we design the ultimate gear for the perfect camp—from the furniture to what you wear. Comfort, style, and functionality at their peak.