Back to our launch Pop-Up
May 3rd marked an important milestone in our adventure by opening the doors to our very first pop-up at WIP, in the heart of Montreal.
This launch, at the crossroads of exploration, design and celebration, was much more than a simple event: a true immersion into our universe.
At the center of the space, our first collection was unveiled: pieces designed for free spirits, at once technical, functional, and rooted in urban style. It was an opportunity for everyone to discover, touch, try, and make our creations their own—the result of long reflections, prototypes tested in the great outdoors, and sleepless nights.
Through our photo exhibition , visitors were able to travel with us, retrace our past adventures—from wild trails to impromptu bivouacs—and understand what fuels our passion for the outdoors. Nearby, an inspiration wall revealed the behind-the-scenes of the brand: textile samples, sketches, recycled materials… a raw and honest glimpse into our creative process.
The day naturally extended into the evening with a supercharged atmosphere: DJ sets set the place ablaze while the bars kept cocktails and smiles flowing freely. The WIP transformed into a festive base camp, bringing together urban adventurers, nature lovers, loyal friends, and curious passers-by.
We would like to warmly thank everyone who attended —there were so many of you, and your energy made this moment a true celebration.
A huge thank you also to our friends , without whom none of this would have been possible. Your support, your hands, your ideas, your faith in us… it is thanks to you that this dream took shape.
San Rita Wilderness is just beginning. See you soon for the next part of the adventure. 🌲🔥
